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About Us

Welcome to Launched in 2013, we are focused on improving the way people find senior care for themselves and their loved ones by sharing more than 150,000 verified consumer reviews and ratings. In just six years, we've become one of the largest consumer ratings and reviews websites for senior care and services across the United States and Canada.

Looking for senior care? We can help you find the best place.

Our site provides easy access to the information families need when making a senior care decision, and features trusted reviews and advice from local residents and their loved ones. We understand how overwhelming the journey to find senior care can be. That's why we promise to provide you with:

  • Trustworthy Reviews: Every single review that comes through our site is read by our curation team prior to publication. Nearly 100% of our reviews have been verified by the staff at as the first-hand experiences of real customers or visitors.
  • All-Inclusive Listings: Our database is regularly updated to present a comprehensive directory of senior housing options, home care providers, and senior services across the United States and Canada. Our listings include pricing information, photos, local attractions, reviews, and much more.

For more information and guidance about writing reviews, please view our Frequently Asked Questions section.

Start your search for care today. Check out assisted living in these top cities:

Are you a senior care provider? We can help you reach more customers.

Through our partner program, allows business owners to claim their listing for free. Once claimed, business owners are notified each time a new review is posted on their page. The site provides a shared platform for reviewers and business owners, so businesses can learn what their consumers are saying and respond to their reviews.

We reward businesses for actively engaging with by promoting those that have a higher star rating and quantity of reviews, more review responses, and a robust profile listing with photos and video. As a business owner, you are in control of your business's visibility on the site, allowing you to enjoy the following benefits:

  • Higher Conversion Rates: Reading and sharing opinions about providers helps families learn more about the range of senior care options for their loved ones. The search for senior care and services can be difficult to navigate, and reading reviews from others who have faced the same decision can help save time and instill confidence that people have chosen the right community or service for themselves or for a loved one.
  • Rapid Feedback: In many cases, families will review businesses within hours of visiting. This allows business owners to identify areas of success and opportunities, and respond in real-time.
  • Inclusion in the Conversation: Current and future customers and their families are already talking about your brand online. gives you easy-to-use tools to participate in and shape that conversation. This includes the ability to respond to existing reviews and invite new reviews from your families.

For information about claiming and managing your online profile, call us at 866.584.7081 or view our Frequently Asked Questions section .

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A Place for Mom Mission and Core Values

Place for Mom (APFM) is dedicated to being a comprehensive senior living resource. We aspire to be leaders in the senior care industry, providing valuable information, resources, and best-in-class customer service to families and partners. Our core values reflect this mission:

  • Focus on excellence
  • Act with integrity and assume positive intent
  • Drive outcomes every day with passion and a sense of mission
  • Make the lives of our families and customers better, easier and more successful
  • Realize the full potential in each team member; work as a single supportive team