Building Trust With Online Reviews

Accreditation with the Better Business Bureau. A deficiency-free survey. Positive online reviews.

What do these have in common?

They are all symbols of trust. When a potential business customer sees one of these, they feel like they can trust your business, and become more open to purchasing from you. When a current customer sees it, they feel confident they made the right choice.

Trust symbols are a big deal.

As we’ve found in a 2014 study, businesses who have a single negative review receive more move-ins than communities who have no reviews at all. That’s how strong online reviews are as a trust-building mechanism. Just seeing that someone else has had an experience with your business and written about it online builds a sense of legitimacy and trust in your business.

On the other hand, if you don’t have any reviews at all, people question whether you’re even open for business, or worse – if you’re actively suppressing reviews from being written by your families.

So, how can you work these trust symbols into your branding and marketing? That’s where the Reviews Banner comes in! Reviews Banner

This banner tells customers you have positive reviews on, the nation’s leading site for consumer reviews of senior care and services. The 5 yellow stars instill trust in your company and confidence in your brand. This banner is perfect to place on your website or blog. You can also use it in your email signature! Just make sure to link the image to your community page on so families can read your rave reviews.

Get your version of the banner to display on your website or for use in your email signature. Fill out the form below and we’ll send you your unique code to install the banner on your website!

Based in Austin, TX, Amelia is the former Content Marketing Manager for When she’s not writing about online reputation management, online reviews, and social media in the senior living space, she enjoys yoga and running with her dog Rockefeller. She graduated from Wellesley College cum laude with a dual degree in English and Medieval/Renaissance Studies.


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