Why Online Reviews Matter for the Senior Living Industry
For the Chinese, 2014 is the Year of the Horse. Here at SeniorAdvisor.com, we’ve deemed 2014 the Year of the Online Review. Admittedly, it may not be as catchy, but with 2014 upon us, it’s time to accept that online reviews have permeated the senior living industry. Don’t believe it? Let’s start with the facts.
- 85% of consumers read online reviews for local business, according to a 2013 Brightlocal Consumer Review Survey.
- 73% of consumers say positive consumer reviews make them trust a business more (Search Engine Land, 2013).
- Nearly 80% of consumers say they trust online reviews as much as personal recommendations (Search Engine Land, 2013).
- Online reviews improve your visibility in local search results on Google, helping you reach approximately 95% of the incoming traffic for your community’s website (SeniorMarketing.com).
The good news is, you can learn how to make online reviews work for your community. Check out these benefits:
These mini-testimonials provide you with instant feedback. In many cases, families will review communities within hours of visiting. This rapid feedback will enable communities to zero in on areas of success and opportunities for improvement in real-time.
Higher Move Rates:
At SeniorAdvisor.com, we regularly hear from customers who have removed a community from their consideration list simply because it had no or only bad reviews. So we did some research. The preliminary results show a striking correlation between a community’s consumer-provided star rating and its move-ins. The data suggest that a 5-star rated community is over 100% more likely to get a move-in than a community with no ratings or reviews. Other than communities with 1-star or lower ratings, communities with any rating at all had higher move rates than those without, suggesting that consumers have more confidence in communities with reviews.
Inclusion in the Conversation:
Current and future residents and their families are already talking about your brand online. SeniorAdvisor.com gives you easy-to-use tools to participate in and shape that conversation. This includes the ability to respond to existing reviews and invite new reviews from your residents and their families.
Free Marketing Material:
Of the more than 145,000 reviews we currently have on SeniorAdvisor.com, over two-thirds of them are 4 stars or above. Communities earn these positive rave reviews at zero cost, and they can pay dividends if you start using them in your marketing materials. Prospects view online reviews as unbiased third-party digital word-of-mouth that your community is outstanding, and will pay attention to them. Incorporate reviews in your on- and off-line marketing materials: include a link to your review page on your website and in your email signature, and include snippets from reviews on your testimonials page and in your brochures. All we ask when you use our site content is that you credit SeniorAdvisor.com as the source. Finally, ask your happy residents, family members, and prospects to review you on SeniorAdvisor.com!
Now that you’re ready to embrace 2014 as the Year of the Online Review, get started by claiming your community page on SeniorAdvisor.com and inviting your families to review! Instructions are below: